Contestants on season 8 of Love Island USA. | Ben Symons/Peacock via Getty Images This weekend marks the season finale of Love Island USA. The show is more popular than ever: Its eighth season generated 2.3 billion viewing minutes in its first two weeks and ranked as the No. 1 streaming series in the United States, according to preliminary Nielsen data. The premise of Love Island is straightforward(-ish): The show brings together 12 attractive 20-somethings — six men and six women — in a villa