MarketWatch
US · 2 hrs ago
✦ 75◉ Centre
Local TV faces financial pinch as political ad spending increasingly moves online
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Quality 75/100
Partisan intensity 25/100
ObjectivePartisan
◉ Centre ✓ Fair headline
Local TV stations face declining political ad revenue as campaigns shift spending online, with local TV ad spending expected to fall 7% while online political advertising could surge 35% in the current election cycle.
Local TV faces financial pinch as political ad spending increasingly moves online
Midterm ad spending on local TV stations is expected to fall 7% this cycle compared with 2022, while online spending could jump 35%.
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