German-owned discounter’s sales rise 8.8% year on year as households seek ways to keep bills down Lidl has overtaken Morrisons to become the fifth largest grocer in Great Britain as its sales were powered ahead by households seeking to keep a lid on their weekly bills. The German-owned discounter increased its sales by 8.8% year on year – making it the fastest-growing store-based grocer – to hit a record high market share of 8.6% over the 12 weeks to 17 May, according to figures from the market