Lidl issues Saturday warning to people across UK

British consumers have drifted off courseRory Poulter12:37, 24 Jul 2026Updated 12:37, 24 Jul 2026Britain has already drifted off course in the race to hit healthy eating goals for next year, after piling too much fat, sugar and meat onto plates – and not enough fruit and vegetables. New analysis commissioned by Lidl suggests the UK is now so far behind the pace needed for science-backed diet targets that, from a specific point in the calendar, it becomes impossible to catch up.‌That milestone falls on Saturday, July 25 – dubbed “Diet Overshoot Day”. Lidl says this is the date when, based on current eating habits and the interim 2026 targets from the Eat-Lancet Planetary Health Diet, the maths no longer works in Britain’s favour. The retailer points to Government National Diet and Nutrition