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Business Insider
Business Insider
US · 33 mins ago
72◉ Centre
Legora just hired a lawyer whisperer from Atlassian to lead its marketing machine
72Quality
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AI Analysis
Quality 72/100
Partisan intensity 35/100
ObjectivePartisan
◉ Centre ✓ Fair headline

Legora, a Swedish legal software startup, has hired Zeynep Inanoglu Ozdemir, formerly Atlassian's CMO, to lead its marketing efforts as it competes against rivals like Harvey in attracting lawyer clients.

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Legora just hired a lawyer whisperer from Atlassian to lead its marketing machine
Zeynep Inanoglu Ozdemir. Legora Legora, a Swedish startup that builds software for lawyers, has hired Atlassian's CMO. Zeynep Inanoglu Ozdemir's mandate is to help Legora win over lawyers in a competitive field. Legora goes toe-to-toe with Silicon Valley rival Harvey on product and, increasingly, brand. Lawyers are not an easy crowd for an AI pitch. They are cautious, busy, and paid to find the hole in every argument. Legora just hired someone to make the case anyway. The Swedish legal softwar
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