"Lacks excitement": Netflix tumbles 9% as weak earnings forecast deepens doubts over growth

July 17 : Netflix's shares tumbled 9.2 per cent before the bell on Friday following another weaker-than-expected earnings forecast from the streaming major, deepening doubts about its ability to sustain growth momentum.While the company has gone beyond its traditional subscription-driven model, relying on advertising, live content and price hikes to boost revenue per user, it has been locked in a battle for user attention with traditional media such as Walt Disney and social media such as YouTube. The stock is down more than 44 per cent since hitting an all-time high in June 2025."The story lacks excitement," said Jeffrey Wlodarczak, analyst at Pivotal Research Group.Subscriber growth remains central to Netflix's business, he said, adding that younger audiences are increasingly gravitating