Korea eyes global fandom leadership with 11-day mega event launching in 2027

An 11-day K-culture festival built around fandoms will debut in December 2027. The Presidential Committee on Popular Culture Exchange, co-chaired by Culture Minister Chae Hwi-young and JYP Entertainment founder J.Y. Park released its plan for the event, called Fanomenon, on Monday. "The winner is not the artist but the artist's fans, and the artist accepts on their behalf," said Park, who is steering the event. Fanomenon, also combining awards, concerts and other events, will run Dec. 2 to 12, 2