Kirin pours Hyoketsu into Korea’s RTD boom

For 10 days in June, around 4,000 people gathered in a corner of Yeouido Hangang Park for a pop-up staged at the Kirin Ichiban Premium Beer Bar, a riverside bar run by the Japanese brewer. The draw wasn't the bar's namesake beer, but Hyoketsu, a canned Japanese chuhai, or shochu highball, made of fruit juice and vodka. Chilled below freezing while still liquid, it turned to slush on contact when poured, true to the pop-up's "Ice Magic" concept. The drink itself is a testament to Kirin's belief i