Business Insider
US · 2 hrs ago
Kalshi is running a lot of 'Love Island' ads on TikTok
The women contestants of "Love Island USA" with host Ariana Madix.
: /Peacock via Getty Images
Kalshi is running TikTok ads for wagers on "Love Island" outcomes.
The ads seem to have worked: Kalshi says it has seen growth among female users lately.
But some fans of the show are annoyed by the intrusion of betting on the show — and by the ads.
By this point, I have now watched an astonishing amount of "Love Island USA," which airs six nights a week (yes, six — it's a commitment!) on Peacock dur
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