K-pop brings the crowd, K-beauty keeps them exploring

Korea Herald correspondent LOS ANGELES — When CJ Group launched KCON in 2012 in Irvine, California, it drew roughly 10,000 fans to a modest bill of K-pop acts. Fourteen years on, and spanning 11 regions and 14 cities worldwide, the festival has pulled in a cumulative 2.35 million attendees, with last year's Los Angeles edition alone drawing 125,000. "KCON isn't only a concert, it's a broader showcase of Korean lifestyle that has pulled the festival well past its original fan base," said Park Cha