Business Insider
US · 40 mins ago
Jordyn Woods' Knicks bag isn't just lucky. It's smart business.
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Jordyn Woods' Knicks bag isn't just lucky. It's smart business.
Jordyn Woods at Madison Square Garden in April 2026.
MEGA/GC Images/Getty Images
Jordyn Woods' orange bag has become a lucky charm for the New York Knicks.
The bag is from her brand, Woods by Jordyn.
Woods tied her product to a monocultural moment in a savvy business move.
When the Knicks won Game 4 of the NBA Finals on Wednesday, I immediately turned to my husband and screamed, "IT WORKED!"
I didn't mean OG Anunoby's miraculous tip-in that clinched the Knicks' third win of the series. I was,
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