Jollibee banks on global buzz, picks Hong Kong listing for overseas assets

MANILA -- When Jollibee Foods Corp. first opened outlets overseas in the mid-1980s, its primary revenue engine was the Filipino diaspora longing for a taste of home. Today, the Manila-headquartered fast-food titan with over 10,700 stores covering 20 brands in 33 countries is making a bolder bet: winning over non-Filipino taste buds from London and Los Angeles to Hanoi and Hainan.