Japanese travel agency JTB bets on boom in inbound business travel

Travel & LeisureCompany leverages know-how hosting VIPs with strong domestic corporate customer baseA JTB event for corporate representatives responsible for hosting clients from overseas takes place at Happo-en, a venue in Tokyo, on July 7. The travel agency shared its expertise on planning business travel to Japan by highlighting activities such as a tea ceremony. (Photo by Mayuko Kurihara)MAYUKO KURIHARAJuly 13, 2026 11:09 JSTTOKYO -- Major Japanese travel agency JTB is strengthening lucrative inbound business travel services for Japanese companies that host large numbers of partners and employees from overseas.