Japan to air new TV drama episodes in Thailand in overseas content push

Media & EntertainmentGovernment looks to expand live-action segment across Asia as anime dominatesHit TBS drama "Vivant" is one of five titles having new episodes broadcast in Thailand within days of airing in Japan. (Source photos by Nikkei and TBS) HATSUKI SATOAugust 6, 2026 06:06 JSTTOKYO -- The Japanese government is expanding a pilot project aimed at promoting the country's TV dramas in Thailand, in an effort to gauge overseas demand as it considers extending distribution to other Asian markets.