Japan's Mizuno makes a play for India market with cricket gear

CompaniesAthletic equipment maker sees promise as more people don't exercise enoughMizuno will begin with a focus on equipment for cricket, which is hugely popular in India. © ReutersTAKANORI OKABEAugust 6, 2026 03:00 JSTMUMBAI -- Major Japanese athletic equipment maker Mizuno plans to launch sales in India this month, betting on a sports boom as incomes rise and many people do not get sufficient physical activity due to lifestyle changes.