Japan keeps on rockin' despite oppressive heat

Media & EntertainmentFood and family perks help music festivals like Fuji Rock bring out crowdsVaried performer lineups that attract attendees across age groups also keeps numbers up at Japan's big summer music festivals. (Photo by Sui Yoshimi)SUI YOSHIMIJuly 25, 2026 06:18 JSTTOKYO -- Japan's Fuji Rock Festival kicked off Friday, enjoying a big turnout thanks partly to expanded food options and measures to appeal to families, amid anticipated continued growth in the market for such events even as summers get hotter.