Jameela Jamil, Leigh-Anne Pinnock, Ashley James and Paloma Faith back campaign

What's OnShoppingIt marks 50 years of disruptionNeil Shaw Assistant Editor11:46, 18 Jul 2026The Body Shop has launched a campaign to mark its 50th anniversary, celebrating women and girls who take up space boldly. Part of the brand's Rebellious by Nature platform, Grow Wild has been described as 'a rallying call'‌"Grow Wild is more than a campaign — it's a declaration, it’s a conviction and a duty" said Alia Hawa, Chief Commercial and Brand Officer at The Body Shop. "Beauty standards are tightening again, and women are once more being told to what to do and take up less room. For 50 years, The Body Shop has stood with women who refuse to shrink themselves, and this anniversary felt like the right moment to amplify that message louder than ever.‌"We've brought together four extraordinary vo