Business Insider
Business Insider
US · 11 hrs ago

It's official: Gen Z is in their alcohol era

Getty Images; Alyssa Powell/BI Well, well, well, it turns out Gen Z isn't so special after all. Endless ink has been spilled — or, since we're in the digital era, pixels rendered— about Gen Z's aversion to alcohol. The online narrative has been that the youngs are teetotalers, recusing themselves from America's big bad drinking culture and having all sorts of booze-free fun. Millennials are the real drunks, the story goes, and the generational up-and-comers are taking the high road. Turns out,…
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