Is Tate McRae secretly launching a beauty brand? This is why fans think so

We've seen no shortage of celebrity-founded beauty brand success: Selena Gomez's Rare Beauty has earned itself a number of major industry accolades, Kylie Jenner's Kylie Cosmetics helped cement her billionaire status, and Hailey Bieber's Rhode is neatly tucked on the bathroom shelf of every 'it' girl.