Invest in the craft, not hype: Ghanaian creator Adnan Saani on why social media alone will not pay

Ghanaian entrepreneur and educator Adnan Saani, who posts as @adnansaani on TikTok and reaches about 2.7 million followers across Facebook, TikTok and Instagram, has urged Ghanaian content creators to treat their work as a profession and to invest in the skills behind it. Speaking in an interview with Joy Business, Saani said social media only…