Inside the Liverpool shop with customers 'from all over the world'

"It's nice to see how much the city is loved"15:40, 15 Aug 2026A shop on one of Liverpool's busiest streets has been attracting customers "from all over the world and all different cultures" for years. Hard Days Night Shop on Mathew Street is a self described "haven for Beatles enthusiasts" and is a popular shopping spot with tourists and Liverpool residents.‌The shop sells officially licensed memorabilia including things like t-shirts, hoodies, posters, albums and collectibles. The shop gets most of their stock from Liverpool-based RockOff Trade, which is a major UK-based wholesale distributor and manufacturer and one of the main license holders for The Beatles merchandise in the country.‌Alan Kelly has been the manager of the shop for the last couple of years. He told the ECHO: "We sell