Innocean lands Five Guys, California Lottery as US clients

Innocean Worldwide is expanding its roster of nonaffiliated clients in the US while consolidating its local operations in the Los Angeles area. The advertising company said Monday that it had recently secured Five Guys, the California Lottery and beauty tools brand Tweezerman as clients. Canvas Worldwide, Innocean’s US media subsidiary, was named media agency of record for Five Guys and the California Lottery. It will oversee integrated media strategy, planning and buying, data analytics and per