India relaxes e-commerce investment rules for exports in win for Amazon

FILE PHOTO: Amazon delivery packages are seen outside a shop in Ahmedabad, India, October 5, 2021. Picture taken October 5, 2021. REUTERS/Amit Dave/File Photo 23 Jul 2026 09:11PM NEW DELHI, July 23 : India's government on Thursday eased foreign investment rules to allow e-commerce companies to buy products directly from Indian sellers and then sell them to overseas customers, a major win for Amazon which lobbied for the change for months.For years, India has prohibited foreign e-commerce companies from selling goods directly to consumers at home or abroad, allowing them only to operate a marketplace to connect buyers and sellers for a fee. The rule has now been relaxed to boost exports, the government said in a statement. Source: Reuters