The Conversation
International · 55 mins ago
✦ 72◉ Centre
India is a ‘country of countries’ – NZ business needs a regional strategy to make the trade deal work
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Quality 72/100
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◉ Centre ✓ Fair headline
New Zealand businesses pursuing the recently signed free trade agreement with India need to adopt a regional strategy rather than treating the country as a monolithic market, given India's internal diversity and variation in purchasing power across states.
India is a ‘country of countries’ – NZ business needs a regional strategy to make the trade deal work
Indranil Aditya/NurPhoto via Getty Images
The recently signed free trade agreement between New Zealand and India has so far been discussed and debated in very broad terms: the size of the Indian market, opportunities for exporters, implications for immigration.
Much of this is understandable. Preferential access to a market larger than the European Union and ASEAN countries combined, with purchasing power forecast to grow exponentially by 2050, is indeed an opportunity.
Realising that opportuni
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