IIT grad Vidit Aatrey quits IAS dream, builds Meesho into Rs 30,000-cr empire

Vidit Aatrey, a dynamic IIT Delhi alumnus, founded Meesho after navigating through various corporate roles and facing setbacks from an earlier startup. Observing micro-entrepreneurs leveraging social media for sales, he crafted Meesho as a digital ally for these sellers. Over time, Meesho has blossomed into a prominent e-commerce player, showcasing Aatrey's knack for insight and innovation, proving that keen observation can lead to remarkable success.