‘If trust breaks, your business breaks’: How Alphonzo Terrell is building Spill to be a different kind of social platform

Alphonzo Terrell was the global head of social and editorial at Twitter, until Elon Musk’s $44 billion acquisition that led to roughly 80% of the company’s workforce being laid off—Terrell included. But he wasted no time in creating his own social media platform, Spill, with a very clear perspective. After years of seeing firsthand how harmful and exploitative social media can be to Black and queer folks in particular, Terrell wanted to design a space to serve, safeguard, and give equity to…