Craig Moody got inspired by his son to create Shoot 360. Courtesy of Craig Moody Craig Moody developed Shoot 360 after seeing his son choose video games over basketball. For six years, Moody ran a construction company while also developing Shoot 360. With outside investors, Moody says the business is too big to manage with family alone. This as-told-to essay is based on a conversation with Craig Moody, founder and president of Shoot 360. It has been edited for length and clarity. About 15 year