Business Insider
US · 41 mins ago
✦ 78◉ Centre
I'm a San Francisco bar operator. Young tech bros are going sober — but they still want to sip on mocktails
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Quality 78/100
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◉ Centre ✓ Fair headline
A San Francisco bar owner observes that young tech workers are increasingly adopting sobriety and ordering mocktails at bars and corporate events, attributing this trend to herd mentality within the tech industry.
I'm a San Francisco bar operator. Young tech bros are going sober — but they still want to sip on mocktails
Greg Lindgren co-owns 15 Romolo, The Cordial, Rye Cocktail Bar, and Rye on the Road.
Greg Lindgren
Greg Lindgren co-owns three bars in San Francisco. He's noticed the sobriety kick in tech.
"There's a herd mentality to tech, especially when so many people have arrived so recently," Lindgren said.
Lindgren said that companies aren't pulling back from bars at corporate events — but they want more mocktails.
This as-told-to essay is based on a conversation with Greg Lindgren, a 57-year-old bar op
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