Rob Mallernee, the CEO of Eton Solutions, lectures at the UNC Kenan-Flagler Business School. Courtesy of Rob Mallernee Rob Mallernee, CEO of Eton Solutions, teaches a class on private wealth management. He gives students examples of the spending traps to avoid if they want to save and invest money. A $4 coffee habit is one habit to reconsider, Mallernee said. This as-told-to essay is based on a conversation with Rob Mallernee, the CEO of Eton Solutions, who teaches a class in private wealth ma