Sabrina Lim says her biggest challenge has been figuring out new ways to market her products. Sabrina Lim Sabrina Lim quit her software development job to become a baker with no experience. Lim used AI to learn how to bake salt bread and documented her baking journey on social media. She reached her goal of selling in under 100 days but says juggling her business is a struggle. This as-told-to essay is based on a conversation with Sabrina Lim, a 28-year-old former engineer based in Singapore.