I compared supermarket own-brand milk chocolate to Cadbury Dairy Milk — results surprised me

Cadbury Dairy Milk didn't come out on top00:45, 02 Aug 2026I used to be a big Dairy Milk fan, but supermarkets now sell a wide range of own-label milk chocolate - so I put five bars to the test. While looking at online reviews, I noticed that several customers felt many own-brand options actually taste better than Dairy Milk.‌I also found that ingredients differ between retailers - as does the price, though the bars vary in weight and size.‌Chocolate prices have risen sharply recently, like most other groceries, but some of the best bars I tried were among the cheaper options. The Cadbury Dairy Milk Chocolate Bar 180g costs £2.75 (at Tesco), and excluding M&S, all four remaining supermarket bars of a similar or slightly larger size cost less than Dairy Milk.‌Having tried all five bars alon