Business Insider
US · 3 hrs ago
✦ 78◉ Centre
I cofounded an app that made over $1 million in the last year. We pivoted 5 times and made one big mistake before finding success.
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◉ Centre ✓ Fair headline
A startup cofounder recounts how his app achieved over $1 million in revenue after multiple pivots and entering Y Combinator's fall 2024 batch, reflecting on mistakes made during the development process.
I cofounded an app that made over $1 million in the last year. We pivoted 5 times and made one big mistake before finding success.
Cofounders Alex Ruber and Parth Chopra.
Courtesy of Alex Ruber
Alex Ruber and his cofounder, Parth Chopra, entered YC's fall 2024 batch with an AI shopping tool.
After running at a loss, they pivoted through five to six ideas before finding success.
He said their biggest mistake during the search for a winning app was how they handled pivots.
This as-told-to essay is based on a conversation with Alex Ruber, a 29-year-old cofounder and CEO, based in San Francisco. The following has been edited
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