Business Insider
US · 1 hrs ago
I built a gadget to keep my kids off screens. Paul McCartney invested 3 times.
Ben Drury invented the Yoto player.
Courtesy of Ben Drury
Ben Drury noticed a stroller with a tablet holder while shopping for his oldest.
He had a visceral reaction to that and started prototyping an audio player with no screen.
Paul McCartney was an early investor in the business, which has reached millions of kids.
This as-told-to essay is based on a conversation with Ben Drury, cofounder and CEO of Yoto. It has been edited for length and clarity.
My company wouldn't exist without my kids.…
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