Hyundai Department Store, KOCCA partner to help fashion brands tap overseas markets

Hyundai Department Store said Friday it had signed a memorandum of understanding with the Korea Creative Content Agency to help Korean fashion brands expand into overseas markets through pop-up stores and other support programs. The two sides will identify promising brands and introduce them through pop-up stores at key overseas retail destinations. Hyundai Department Store will provide its global retail network and local store operations, while KOCCA will support logistics, export-related costs