Hyundai bets on physical AI to evolve beyond automobiles

Artificial intelligenceSouth Korean carmaker to invest $6bn on 'Saemangeum AI Valley' to achieve visionHyundai Executive Chair Chung Euisun, left, poses with Nvidia CEO Jensen Huang June in Seoul. (Hyundai Motor Group)NAMI MATSUURAAugust 20, 2026 07:02 JSTSEOUL -- South Korea's Hyundai Motor Group is racing to reinvent itself as a leading player in robotic physical artificial intelligence, spending billions of dollars on a futuristic urban center to realize its vision.