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How World Cup filming has evolved since the last US tournament – from spider cameras to AI and drones
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The 2026 FIFA World Cup in the US will employ advanced filming technologies including 3D AI avatars, drone footage, and expanded camera systems to cover the tournament's record 48 teams and 104 matches.
How World Cup filming has evolved since the last US tournament – from spider cameras to AI and drones
When players arrive in the US this year for their World Cup pre-tournament media shoot, they will each step into a scanning chamber to capture their precise body-part dimensions and create 3D, AI avatars. Why? Because even when you’re the biggest sport in the world, you can’t afford to stand still.
This year’s Fifa World Cup will feature more teams (48), more matches (104) and more cameras than ever. Describing the scale of the tournament, Fifa boss Gianni Infantino told fans to expect the equiv
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