How Video Game Stickers Became a Revenue Stream for Esports Teams

Football fans buy scarves and shirts to display loyalty to a club. Esports fans make the same kind of statement with digital items. A team logo or a favorite player's autograph goes onto a virtual weapon, and since the best cheap stickers CS2 has to offer sell for a few cents, the gesture costs almost nothing. Each purchase may seem minor on its own. Across Counter-Strike 2's global audience, however, millions of small payments can become a meaningful source of income for teams.