Fast Company
US · 1 hrs ago
How U.S. brands and nonprofits are navigating a divided America on its landmark anniversary
The United States’ 250th birthday carries ambitions to galvanize Americans behind nationwide community-service drives and patriotic brand launches. Well-known U.S. nonprofits hope to inspire a record-setting level of volunteerism, while major companies such as Walmart and Coca-Cola are sponsoring tributes and selling limited-edition merchandise.
But the private sector’s unifying ambitions have been met with a mixed response, complicated by an uneasy national mood. Fewer Americans see their count
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