How to write Google Ads for SMEs

For many small and medium-sized businesses in the UK, Google Ads can be one of the fastest ways to attract new customers.Whether the business is a local plumbing company, online retail shop, marketing agency or family-owned restaurant, appearing at the top of Google search results can put an SME in front of people actively looking for its goods. However, simply setting up a campaign isn’t enough. The success of advertising often depends on the quality of the ads themselves.Many business owners make the mistake of focusing solely on keywords and budgets while paying little attention to the wording of their adverts. Yet the ad copy is often the deciding factor in whether a potential customer clicks on your listing or chooses a competitor. Carrie-Ann Sudlow, chartered marketer and chief execu