How to strategically fake authenticity at work (and why you should)

Few management ideas have spread as successfully over the past two decades as authenticity. Indeed, the concept has become the corporate equivalent of organic food or mindfulness (not to mention AI!): universally praised, rarely questioned, and conveniently vague. In line, leadership books urge executives to “be true to themselves.” HR departments promise recruits they can “bring their whole selves to work.” Coaches encourage vulnerability, openness, and radical honesty, while organizations…