How to pitch the business case for sustainability and actually get companies on board

Sustainable business practices are often seen as a luxury that only rich countries can afford. And these days, some of the biggest economies, including the U.S., are backtracking on those commitments. But what if businesses had an incentive to adopt practices that help the environment because it made sense for the bottom line? We are researchers of business and sustainability who ran projects in both Jordan and the U.S. to see how entrepreneurs could adopt environmentally friendly practices in…