An article exploring how minimalist families manage clutter and consumer pressure when raising children, drawing on examples from decluttering shows and discussing marketing tactics targeting kids.

The Conversation

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Kids need things, but they grow out of their toys, clothes and furniture so quickly.
Families can be left struggling with clutter, as seen on decluttering shows like BBC One’s Sort Your Life Out where families wade through large amounts of toys and children’s clothes.
Children and their parents are also under ever increasing pressure to buy more. Adverts are stealthily embedded into online content and games. Kidinfluencers create videos of themselves unboxing new toys