Sydney Morning Herald
AsiaPac · 3 hrs ago
✦ 75◉ Centre
How the world’s greatest light show became a $1 billion bucket-list item
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AI Analysis
Quality 75/100
Partisan intensity 25/100
ObjectivePartisan
◉ Centre ✓ Fair headline
The article explores how aurora tourism has transformed from a niche pursuit into a billion-dollar industry in recent decades, with a significant shift occurring around 2014.
How the world’s greatest light show became a $1 billion bucket-list item
Just a couple of decades ago, the idea of travelling to the far north to see the aurora was relatively niche. Everything changed in 2014.
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