How Switzerland could become a hub for Chinese e-commerce

Since July 1, a tax on small packages from China has been in force in the European Union (EU). Some worry that non-EU member Switzerland represents an easy loophole for big Chinese platforms. Europeans have developed an appetite for the cheap products sold by Chinese platforms like Shein and Temu. Such online shopping has boomed in recent years, fuelled by ads and partnerships on social media. And the range of products available is vast, from household goods and clothes to sports equipment,…