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Business Insider
Business Insider
US · 3 hrs ago
How Substack's top food writer is using video to drive subscription growth in her 7-figure business
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How Substack's top food writer is using video to drive subscription growth in her 7-figure business
Breana Janay Food and lifestyle creator Caroline Chambers has over 568,000 subscribers on Substack. She started her career writing recipes. Then she took the leap into video. Social media — especially Instagram — is fueling her strategy for growing her 7-figure business. Caroline Chambers, Substack's top cooking creator, doesn't have time to be online 24/7. "I'm not a TikToker. I am a mother of four," Chambers, the writer behind the "What To Cook When You Don't Feel Like Cooking" blog, told Bu
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