The Guardian
UK · 58 mins ago
How social media is changing Wimbledon from eminent tournament to ‘bucket list’ event
From high-profile influencers to live ticket queue tracking, some fear aggressive marketing is ruining championships
From photos of influencers in crisp white linen dresses posing in front of floral displays at Centre Court to videos promising hacks to beat the queues and secure tickets, the hype around Wimbledon has never been bigger on Instagram and TikTok.
The social media frenzy has caused concerns that Wimbledon is increasingly becoming a tourist event rather than a tennis tournament, overr
Do you trust The Guardian?
Sign in to rate
Discussion 0 comments
Sort:
?
No comments yet — be the first to start the discussion!