How Netanyahu Lost America

In 1982, Benjamin Netanyahu was the marketing director of a Jerusalem-based furniture maker when Israel’s ambassador in Washington decided that the 32-year-old had been pitching the wrong product. Instead of selling cupboards to Israelis, he should have been selling Israel to Americans. The ambassador, who met Netanyahu at a conference a few years earlier, brought him to Washington as his deputy. Almost instantly, Netanyahu became the face of Israel on American television—a fixture on Nightline…