How my solar company is surviving the war on renewable energy

The solar industry is no stranger to change. But the policy turbulence over the past year moved at a speed leaving even the most experienced leaders scratching our heads. In mere months, the conversation shifted from accelerating clean energy adoption to pulling back the very incentives that helped the industry grow. As part of the One Big Beautiful Bill Act (OBBBA), the 30% federal tax credit for homeowners to install residential solar disappeared on January 1, 2026, with no step-down period.…