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The Conversation
International · 1 hrs ago
75◉ Centre
How Maison Schiaparelli pioneered a new form of fashion currency
75Quality
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Quality 75/100
Partisan intensity 35/100
ObjectivePartisan
◉ Centre ✓ Fair headline

The article explores how Maison Schiaparelli distinguished itself in luxury fashion through unconventional, intellectually ambitious design, with reference to a current V&A exhibition in London celebrating the brand's artistic approach.

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How Maison Schiaparelli pioneered a new form of fashion currency
In a luxury market often blamed for flattening creativity, Maison Schiaparelli has long stood out for its defiant unconventionality. Where Coco Chanel’s creations exalted the functional elegance of the modern woman, Elsa Schiaparelli was interpreting her dreams, transforming her dresses into intellectual statements. The story of how Elsa Schiaparelli did this is celebrated in Schiaparelli: Fashion Becomes Art, the current exhitibion at the V&A in London (until 8 November 2026). It also shows he
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