Le Monde
Europe · 2 hrs ago
✦ 72← Left
How China uses influencers to polish its image
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Quality 72/100
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← Left ✓ Fair headline
The article examines how China uses social media influencers and bloggers to promote its cities and enhance its international image, while highlighting the geopolitical and ideological dimensions underlying this soft-power strategy.
How China uses influencers to polish its image
Chongqing, a futuristic Chinese city, has caught the eye of influencers and bloggers. Beijing, meanwhile, welcomes new visitors, often unaware of the geopolitical and ideological currents running beneath their social media posts.
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